Macbeth: Characteristics Of Macbeth That Led To His Downfall :: essays research papers

Macbeth: Characteristics of Macbeth That Led to His Downfall Rickford Foo Tomorrow, and tomorrow, and tomorrow...† Sometimes tomorrow never comes and as for Macbeth, tomorrow meant another day of inner torment and guilt. This victorious Thane literally got the better of himself as soon as he started to believe in the witches. After the prophesies, Macbeth's popularity seems to take a turn for the worst as well as his mental state. Even though the witches did tempt him with the idea of becoming king, and Lady Macbeth helped him with his natural hesitation of committing murder, Macbeth chose the crown over is honor. Moreover, I believe that Macbeth caused his own downfall. There were people like the witches and his wife who influenced him, but it was his choice to choose over salvation of the next world and material gain of this one. Ambition is always good...to an extent. An overambitious person, Macbeth is too intrigued by the witches' prediction that he ignores all of the years of loyalty and ethics to his king for his own selfishness. And in the end, apparently, Macbeth's ambition is stronger than his conscience. In addition, Macbeth's ambition caused him to do desperate things. Desperation. in my opinion, dug Macbeth's own grave. When the subject of Macduff arrives, I don't think that he would have been so bitter towards Macbeth if he hadn't killed his wife and children. Killing Macduff's family gains nothing for Macbeth and tries to get at Macduff indirectly. This act of desperation and spitefulness gives a good reason to now fear Macduff. Also, as Macbeth took the throne, he really didn't trust anyone except his wife, Lady Macbeth. Paranoid, due to King Duncan's murder, Macbeth let's his delusional state of mind get to him. Therefore, from his original guilt of murder causes Macbeth to become paranoid and kill some more. Killing Macduff's family was definitely an act of desperation. He also plants spies showing again how paranoid and desperate he was seeing his enemies, real or imagined, everywhere. Lastly, I thought that Macbeth showed some very important traits that we should all learn from. Macbeth: Characteristics Of Macbeth That Led To His Downfall :: essays research papers Macbeth: Characteristics of Macbeth That Led to His Downfall Rickford Foo Tomorrow, and tomorrow, and tomorrow...† Sometimes tomorrow never comes and as for Macbeth, tomorrow meant another day of inner torment and guilt. This victorious Thane literally got the better of himself as soon as he started to believe in the witches. After the prophesies, Macbeth's popularity seems to take a turn for the worst as well as his mental state. Even though the witches did tempt him with the idea of becoming king, and Lady Macbeth helped him with his natural hesitation of committing murder, Macbeth chose the crown over is honor. Moreover, I believe that Macbeth caused his own downfall. There were people like the witches and his wife who influenced him, but it was his choice to choose over salvation of the next world and material gain of this one. Ambition is always good...to an extent. An overambitious person, Macbeth is too intrigued by the witches' prediction that he ignores all of the years of loyalty and ethics to his king for his own selfishness. And in the end, apparently, Macbeth's ambition is stronger than his conscience. In addition, Macbeth's ambition caused him to do desperate things. Desperation. in my opinion, dug Macbeth's own grave. When the subject of Macduff arrives, I don't think that he would have been so bitter towards Macbeth if he hadn't killed his wife and children. Killing Macduff's family gains nothing for Macbeth and tries to get at Macduff indirectly. This act of desperation and spitefulness gives a good reason to now fear Macduff. Also, as Macbeth took the throne, he really didn't trust anyone except his wife, Lady Macbeth. Paranoid, due to King Duncan's murder, Macbeth let's his delusional state of mind get to him. Therefore, from his original guilt of murder causes Macbeth to become paranoid and kill some more. Killing Macduff's family was definitely an act of desperation. He also plants spies showing again how paranoid and desperate he was seeing his enemies, real or imagined, everywhere. Lastly, I thought that Macbeth showed some very important traits that we should all learn from.

Spiral of Silence

Name: Edmund Marcio Lugao Diploma in Mass Communication Subject: Communication Theory Introduction: I do not like V-neck but I am a Gay and what say you? I do not use handbags similar to those used by women and what say you? â€Å"Gay men have muscular bodies and like to show off by wearing V-neck and sleeveless clothes. They prefer tight and light coloured clothing. They like to carry big handbags similar to those used by women and so on. In a seminar in Penang on Sunday, Sep 16, 2012, Deputy Education Minister Mohd Puad Zarkashi said not many people understood or knew the early â€Å"symptoms† of homosexuality, bisexuality and transgender inclinations to prevent its spread. The Malaysian Government Education Minister has endorsed a list of the identifiable gay and lesbian guideline for the schools and parents to prevent the spread of what it perceives as a phenomenon among teenagers, especially students. In that seminar, the majority of the audience are teachers. In that si tuation, are them practicing the Spiral of Silence? Content:We will always choose to remain silence if someone evaluate their views fall in the minority. According to Elisabeth Noelle-Neumann (1916 – 2010) (Appendix I) â€Å"Spiral of Silence† been introduced as an attempt to explain in part how public opinion is formed. She wondered why the Germans supported wrong political positions that led to national defeat, humiliation and ruin in the 1930s-1940s. The description of Spiral of Silence is audience will be unwilling to publicly express their opinion if they believe they are in the minority. They will also be more vocal if they believe they are a part of the majority.Thus, the more marginalized you become, the less you speak and so spiral into a fully marginal position. This works because we fear social rejection. and that when a person appears to be rejected, others will back away from them, fearing being rejected because they associate with the rejected person. It also makes marginalization a powerful way of eliminating political and social competition. Public opinion is the â€Å"attitudes or behaviors one must express in public if one is not to isolate oneself, in areas of controversy or change; public opinions are those attitudes one can express without running the danger of isolating oneself. According to Elisabeth Noelle-Neumann, one view dominated the public scene and others disappeared from the public awareness as it adherents became silent. In other words, the people fear of separation or isolation those around them, they tend to keep their attitudes to themselves when they think they are in the minority. (Appendix II) Example, in a company, the managing director decides to increase their working hour from 8am to 10pm and send e-mail to all employees. Majority of them accept this time changes and few employees are not satisfied with his decision but they cannot or ready to express their through publicly.That might have few possibilit y which are â€Å"Fear of isolation† like transfer. They may feel unsupported by the other employees, â€Å"Fear of Rejection† By rejecting their personal opinion from the public will help to avoid fight or they may try to save their job by suppressing or avoid personal statement in public. Spiral of silence theory describe as a dynamic process. The prediction about public opinion in mass media which gives more coverage for the majorities in the society and gives very less coverage for minorities.In this reality world, this social environment, people have fear of rejection to express their opinion or views and they known well what behaviors will make a better likelihood. We called this as â€Å"fear of Isolation†. Example, When Barack Obama’s (Obama) pastor of twenty years, Rev. Jeremiah Wright conducted radical sermons that caused much public outrage, Obama had no choice but to concur with the public. It can be said that Obama was caught in the spiral of silence where if he had supported his pastor’s comments in any way, he would have had a very hard time winning the elections.Obama can be said to be in the minority and at the bottom of the spiral while the public, with their opinions against the pastor, as being at the top of the spiral. Hence, Obama had to give a speech, where he had to declare in public that he was not in agreement with his pastor’s comments, failing which he may not have a chance of winning the elections. Being the part of minority, people will concern they loss their confidence and silent or mute to express their views because of the fear of isolation or they feel alone or unsupported.Sometimes the minorities withdraw their expressed opinion from public debates to secure themselves from the majority. The maximum numbers get more vocal space in the society and lesser number become less vocal space or become silent. In another example, this is a well known fact that gun control is a prevailing issu e in United State. However, those politicians rarely touch on this topic during the elections. Especially senator John McCain. Senator McCain has a strong support from the National Rifle Association (NRA) and speaking for gun control will only result in him losing a very critical support for the elections.On the other hand, while it seems as though the general public are divided by being for and against gun control, the other politicians too avoid bringing up the issue of gun control for fear of rejection by the public, just in case the future trend becomes such that most people’s opinions are opposite the politicians’. Hence, once again, the politicians are caught up in the spiral of silence where they have to succumb to present or future trend of public opinion to win the elections.Neumann mentioned that the suppression of the minority’s opinions in the spiral of science is caused by media. Because of the influential nature of media (Agenda-setting theory), th e media tends to set the agenda as to what the public’s opinion on an issue is, although it may not be correct. Hence, Neumann describes a condition called â€Å"pluralistic ignorance,† where people have a wrong idea of what the public’s opinion really is. She believes that the television in particular, is one media whose power of influence on public opinion, should not to be underestimated.In an attempt to describe the extent of the power of television, Neumann claims that she has never found a spiral of silence that went against the tenor of that media. In concurring with Stuart Hall’s pessimistic evaluation of the media’s intrusive role in democratic decision making, she suggests, that media in general and the television in particular, is the authority in giving people a sense of what the public opinion on an issue is. Hence, people can tell when they are not in the same opinion with the general public through information received from the media and so those people will tend not to voice out their opinions.Neumann claims that just because those people keep silent, it does not mean that they will change their opinions to suit the public. The German Public Opinion Research Center developed a â€Å"train/plane test† that determines whether people are willing to voice out their opinions. It found, very importantly, that those favoring the majority tend to willingly express their views, whereas those in the opposite court do not. Also, it found that the willingness to speak out depends on whether the future trend will be in harmony with their current views.As such, people feel safe to talk to those who share their same views than those who do not. The test also revealed that low selfesteem will cause one not to talk about his opinions and also, males, young adults and people from middle and upper classes find it easier to speak out. Lastly, the test identified that existing law encourages people to express their opinions when they feel they are in the minority. Conclusion: Ending Spiral of Silence theory has both micro level and macro level explanatory process. It works well during the public campaign, Senate and Parliament.Spiral of silence theory will also helps to raise question about considering the role and responsibility of media in the society. This theory will not considering the other explanation of silencing. In some cases the person may feel the majority’s ideas or opinion is much better than his own view and it overly negative view of media influence the average people too. edmund’s word October ©2012 References: 1) The Spiral of Silence Theory. Communication Theory (http://communicationtheory. org/the-spiral-of-silence-theory/) 2) The Graduand Google Blog. Spot ( ©2008) http://thegraduand. blogspot. com/2008/04/spiral-of-silence-theory-elisabeth. html) 3) Spiral of Silence Theory. Changing Minds. org ( ©2012) (http://changingminds. org/explanations/theories/spirals_ silence. htm) 4) Noelle-Neumann, E. ( ©1984). The Spiral of Silence. University of Chicago, Chicago (http://changingminds. org/explanations/theories/spirals_silence. htm) 5) Noelle-Neumann, E. ( ©1984). A First Look at Communication Theory – Spiral of Silence 7th Edition. University of Chicago, Chicago. page 372 – 381 (http://www. afirstlook. com/docs/spiral. pdf)

A Study on Consumer Perception on Nokia

A study on consumer perception on nokia phone in Kanyakumari district Introduction:- Nokia phone is the biggest brand company industry globally. it is most chepaest which gave more Features. Nokia provide the cheapest rates according to other competitors and well known for the lowest price all over the price. People are ready to pay extra but want the good back from the usage of the mobile and want that and expact for the long time time usage from the mobile.The biggest benefit of the nokia mobile phones are that they are good in resold price ,a less loss can be expected as to others mobile phones. the nokia was awarded and continously on the first price for the best mobile from the last 5 years. The first camera on the mobile was invented by the nokia mobiles phones ever in the market and it blust all the market and taken the place ,which put the others in a big trouble for not seling there mobiles phones.The nokia was the changing its features day by the as the first camera and the tourch light music nd radio in it . Most of the time now mobiles phones are using as for the business purposes. The camera was best in the battery timings and still known well for the battery timings its battery works more then the one day and the lower class always appriciate the nokia for the best battery providing in the mobiles phones with the lowest price. Acheivements of nokia:-The achevements of nokia is that they are trying to provide the best mobiles prices and well satisfaction to there user . the nokia always focuses on the goals how to improve to get the attention of there there user who appriciate the nokia and day by day there for they bringign the changes in the mobiles phones due to the greediness of the smart phones the nokia has lost its importance in the market becouse it does not follow the same conidion as the other. Nokia market:-The nokia is now getting the weak in the market but still only the low class people use this mobile phone as they can afford and its too strong in even physically as well . the first mobile was 3310 which made the huge market of the this set and then after like 1112,1110 and so on. The blast in market was also when the nokia introduce the n71 ,n91 n8 and many others like this becouse the memory card and built in memory was introduce by the nokia mobile phones The nokia starting inventions:-The nokia mobiles phones were the biggest phones becouse there there size was too large and the customers feel ord to use this phones as of the size is the big but later when it convert and change it into the small and like the mobiles they 3310 then people appricaite it. Now the mobile charger are also available in the market in as they are called as usb charger it is easy to use even the car while travelling you can use it for the cahrging and now more comfortable is that thses chargers are also availble in the sort of bluetooth.

Free Essays on Humanism as Existentialism

, there is no determinism, man is free, man is freedom. On the other hand, if God does not exist, we find no values or commands to turn to which legitimize our conduct. So, in the bright realm of values, we have no excuse behind us, nor justification before us. We are alone, with no excuses. That is the idea I shall try to convey when I say that man is condemned to be free.† With this quote taken from his essay ‘Humanism as Existentialism’, 20th century French philosopher Jean-Paul Sartre has been able to identify major ideas and concepts and reinforce those issues he has set forth to shape the school of philosophy broadly known as ‘existentialism’. The Webster’s New World Dictionary defines existentialism as â€Å"The doctrine that existence takes precedence over essence and holding that man is totally free and responsible for his acts. This responsibility is the source of dread and anguish that encompass mankind†. Sartre’s existentialism stems from this definition beginning with the basic principle that in man, and in man alone, existence precedes essence. In stating that existence precedes essence, Sartre’s is merely saying that a person is, therefore exists, before his human essence comes into being that will determine what he is. This theory is put forth under the belief that it preserves human freedom by removing the deterministic view of human beings, because if the what predetermines a human being, this same what would also restrict the human being to live as a free and self determined person. If essence does not precede existence then man is free, his life is not predetermined and he alone is then responsible for deciding what he is and must choose by compulsion ... Free Essays on Humanism as Existentialism Free Essays on Humanism as Existentialism Give a critical explanation of the following quotation from Sartre’s ‘Humanism as Existentialism’: â€Å"If existence really does precede essence, there is no explaining things away by reference to a fixed and given human nature. In other words, there is no determinism, man is free, man is freedom. On the other hand, if God does not exist, we find no values or commands to turn to which legitimize our conduct. So, in the bright realm of values, we have no excuse behind us, nor justification before us. We are alone, with no excuses. That is the idea I shall try to convey when I say that man is condemned to be free.† With this quote taken from his essay ‘Humanism as Existentialism’, 20th century French philosopher Jean-Paul Sartre has been able to identify major ideas and concepts and reinforce those issues he has set forth to shape the school of philosophy broadly known as ‘existentialism’. The Webster’s New World Dictionary defines existentialism as â€Å"The doctrine that existence takes precedence over essence and holding that man is totally free and responsible for his acts. This responsibility is the source of dread and anguish that encompass mankind†. Sartre’s existentialism stems from this definition beginning with the basic principle that in man, and in man alone, existence precedes essence. In stating that existence precedes essence, Sartre’s is merely saying that a person is, therefore exists, before his human essence comes into being that will determine what he is. This theory is put forth under the belief that it preserves human freedom by removing the deterministic view of human beings, because if the what predetermines a human being, this same what would also restrict the human being to live as a free and self determined person. If essence does not precede existence then man is free, his life is not predetermined and he alone is then responsible for deciding what he is and must choose by compulsion ...

The 21 Best Social Media Reports Every Marketer Should Read

The 21 Best Social Media Reports Every Marketer Should Read Every content marketer needs data from time to time. Your articles need to be authoritative and convincing, and good data makes this possible. And sometimes, finding this information can be a real pain in the neck. Which is the last thing you need when youre on a deadline. So weve tracked down a whole host of quotable statistical research reports. The kind that give your writing a little extra potency. Youll have all the ammunition you need for your next killer social marketing post. And best of all none of these studies were published before 2017. So you know youre getting the most up-to-date information available. Time to dive in! + Mention = Social Media Success: Did you know you can plan, publish, and measure all your social media posts using ? See how you can manage social media better using the industrys favorite all-in-one marketing manage platform. Instagram Mention: The Instagram Engagement Report 2018 Looking for Instagram data based on real user behavior? Mention took more than 115 million Instagram posts, crunched the data, and came away with some pretty extraordinary findings. This is different from many of the other reports in this list, because its based on actual user behavior These are real posts, with real engagement numbers. Highlights: Instagram hashtags do  not  increase engagement on average. #ad is the most engaging hashtag on Instagram, which proves the power of influencer marketing. Tagging other Instagram users in posts does  increase engagement rates Video posts have the highest average engagement rate of any post formatGet the latest stats from this #social media report from @Mention via the @BlogLater: The State of Instagram Marketing 2018 This is a great example of a state of report. Later polled more than 3,500 businesses, brands, and influencers, wanting to know what the trends would be for 2018. This is powerful stuff for marketing writers, because it lets you speak with authority about what brands care about when it comes to to Instagram. The data is especially useful for discussing how businesses plan to allocate their resources. Youll find questions on Instagram advertising spend, promotion versus community building, and influencer marketing. Highlights: 86% of businesses that currently partner with influencers  plan to do more of this in 2018. 16% of influencers still dont disclose their affiliations  when posting on behalf of a brand. 22% of brands have used Instagram Live, but 55% of brands plan to do so in 2018.Get the latest Instagram statistics from @latermedia via the @BlogInstagram: 2017 Year in Review At the end of the year, Instagram likes to post a roundup of the previous 12 months. It includes information relevant to marketers like the most popular hashtags, most-liked posts, and top videos of that year. It also includes more fun facts like the most popular filters used, and even the top pet accounts on the platform. Dogs are clearly a big hit on Insta! Highlights: Disneyland (Anaheim) was the most instagrammed location  in the world. Cristiano Ronaldo added the most followers in 2017   30 million. The most followed pet on Instagram is a dog named Jiffpom. The pooch has more than 7 million followers! View this post on Instagram ðŸ’â€" A post shared by jiffpom (@jiffpom) on Feb 1, 2018 at 4:10am PSTGet the latest Instagram statistics from Instagram Press via the @BlogExpanded Ramblings: 250 Amazing Instagram Statistics and Facts If youre looking for quotable facts and stats, this is the page for you. It doesnt contain original findings; instead, it pulls out key numbers from all over the web. Couldnt you just use Google? Well, sure. But this site saves you from bouncing around. Plus, they keep it updated, so you can safely assume that your data is up to date. Recommended Reading: Everything You Need to Know About Instagram Analytics to Smash Your Goals Twitter Statista: Twitter User Statistics Click that link above and youll land on a specific Statista report: the number of active monthly Twitter users worldwide. Which is nice. But you really need to explore all of Statistas numbers. Scroll down a little and youll find links to user demographics, mobile usage, and Twitter use by brands. Basically, youve got a lot of clicking around to do, but its worth it! Statista also has a ton of great information about the other social networks, industry marketing trends, and plenty more. Check it out! Highlights: Katy Perry is still the most followed Twitter user  (108 million), but Justin Bieber is close behind (105m). In 2016, $1.1 billion was spent on mobile Twitter advertising in the US. Bleacher Report has the most Twitter engagement following of any brand, more than twice the second highest.Get the latest Twitter stats and research from @StatistaCharts via the @BlogOmnicore Agency: Twitter by the Numbers This ones perfect if you need a quick source of Twitter information. It may not be as surprising as the next two on the list, but its helpful to color in your next post. This page has all the basics: number of monthly Twitter users, percentage of those on mobile, Twitter users in the UK and US, and plenty more. These are all statistics you can find elsewhere, but Omnicore has put them all together for you! Highlights: Twitters revenue per employee is $488,913. Twitter can handle 18 quintillion  user accounts.Get the latest Twitter stats and research from @OmnicoreAgency via the @BlogTwitter: Transparency Report This one is very different, but the data may prove interesting to brands and marketers. Twice a year, Twitter releases data about a whole host of issues facing the network. This includes requests for information (from governments or otherwise), the number and location of blocked users, copyright requests, and more. For writers interested in the bigger Twitter picture, this can be valuable and interesting insight. Highlights: The USA had the most information requests from governments  in the first half of 2017 2,111. Japan was next with 1,384, and the United Kingdom was third with 606. 64,021 tweets were taken down  between January June 2017 for copyright reasons. Twitter received 715 court orders from Turkey  to remove content. The next highest number was 14 (Brazil).Have you read the Twitter Transparency Report from @Twitter? Find it here via the @BlogTwiplomacy: Twiplomacy Study 2017 Another study for writers with a particular angle or niche. This one looks specifically at Twitter use among governments and world leaders. And it goes into remarkable detail, looking at things such as mutual connections between world leaders, whether they favor text or more visual communications, and hashtag use amongst these powerful people. Highlights: The Israeli government is a big fan of social media. In 2016 it asked Twitter users to use the hashtag #IsraelRetweetedMe, and the best responses were retweeted by all 153 government accounts. Perus foreign ministry follows 461 other world leaders, the most in the study. Clearly an effort to forge ties! The New York Times is the news organization most followed by world leaders.Curious how Twitter impacts global diplomacy? Read the 2017 @Twiplomacy Study here via theFacebook Facebook IQ: The Annual Topics and Trends Report Facebook releases two monthly reports: Topics to Watch and Hot Topics. These cover a range of topics (duh!) and tell you whats trending on the social network. At the end of the year, Facebook IQ takes these reports, fills in a few blanks, and releases an overarching study to sum of the year. Thanks to the breadth of topics covered, its a potential goldmine for most marketers: Highlights: Conversations about cryolipolysis have trended up sharply for more than a year, and grew 19x in 2017. Blockchain  conversations were up 146.9x in 2017, compared with 2016. Mixed reality  saw 122x growth in conversations.Read the annual Facebook IQ Topics and Trends Report from @facebook via the @BlogBuzzsumo: Facebook Engagement for Brands and Publishers 2017 Buzzsumo does a lot of social media analysis. In this study, they looked at more than 880 million Facebook posts from July 2016 June 2017. And they found something startling. Engagement for posts of all types plummeted in January 2017. The study attributes this to a greater emphasis being placed on Facebook advertising, and organic reach becoming harder to achieve. The study has plenty of great nuggets, which will help any marketers who needs to know about Facebook engagement rates. Highlights: Even as companies focused on video posts during this period, video only made up around 10% of all posts. Image posts saw the biggest drop in engagement rates. The 2016 presidential election  may have played a role in this drop in engagements.Read the Buzzsumo: Facebook Engagement for Brands and Publishers 2017 report from @BuzzSumo via theCPC Strategy: Facebook Consumer Survey 2017 As you can probably guess, CPC Strategy is focused on social media advertising. So this study is all about consumer behavior as it relates to advertisers. If you want to know why Facebook users click here  and not there, this study is a great place to start. The company partnered with Survata for a 1,500-person survey. While this isnt a huge number, we get a great idea of how Facebook users respond to ads. And of course, there are some excellent numbers for those looking for quotable tidbits! Highlights: 18-24 year-olds are the least likely group to click on Facebook ads. 26% of users who clicked on an ad  went on to complete a purchase. 47.4% of users discovered a new product through Facebook.Read the CPC Strategy: Facebook Consumer Survey 2017 report from @CPCstrategy via theWordstream: 75 Super-Useful Facebook Statistics for 2018 Lets end on a super-quotable piece. Similar to the Omnicore page above, Wordstream has scoured the web for a whole heap of digestible Facebook stats. If you need a few numbers for your blog intro, or to strengthen an argument, this is an excellent resource. Highlights: 42% of customer service responses on Facebook happen within the first 60 minutes. Brands post on Facebook 8 times per day, on average. Facebook users only consider 28% of their Facebook friends to be genuine friends.Read the 75 Super-Useful Facebook Statistics for 2018 report from @Wordstream via theSnapchat Business of Apps: Snapchat Revenue and Usage Statistics 2017 Heres another nice piece tying together lots of different data. Snapchat was a media and marketing darling in very recent memory, and has since faded from view somewhat. But that doesnt mean that marketers dont care about the platform they just need away to make it work. This post has 4 main sections: user statistics (demographics), usage statistics (number and types of snaps sent), Snap Inc. revenue, and Snapchat versus Instagram. So if any of these float your boat, give it a look! Highlights: As of 2017, Snapchat users send 3 billion snaps per day. Twice as many users prefer Snapchat Stories  (45%) over Instagram Stories (21%). 45% of college students say they would open a snap from a brand they dont know.Read the Business of Apps: Snapchat Revenue and Usage Statistics 2017 report from @BusinessofAppsSocial Report: Instagram Stories vs Snapchat Stories 2017 Statistics One of the key social media trends of late is Instagram Stories. Instagram marketing is hotter than ever, and brands are looking for ways to better leverage the image platform. Naturally, theyre turning their attention to Stories, a feature that takes up a lot of valuable real estate in the Instagram layout. But as we know, Instagram Stories are basically Snapchat Stories, and perhaps marketers shouldnt be too quick to ignore the original. This piece uses data to comlets the two, which is perfect for marketers unsure of the main differences. Highlights: Snapchat usage and engagement have gone down 15 to 40 percent since the release of Instagram stories. 11 out of 12 top social media influencers posted more Instagram Stories than the Snapchat equivalent. Instagram influencers report engagement rates 3-5x higher than on Snapchat.Read Social Report: Instagram Stories vs Snapchat Stories 2017 Statistics from @TheSocialReportThe Daily Beast: The Data Snapchat Doesnt Want You to See This one is a double-whammy. The Daily Beast got its hands on 5 months of daily user data from Snapchat, which gives you some nice statistics to work with. Thats the link above. But this is accompanied by a scintillating article  detailing the company culture and work life at Snapchat, and explains why this data was never supposed to be released. Both are worth checking out (and quoting), but theres plenty of interesting activity data for those not interested in the juicy details. Highlights: Snapchat employees are not allowed to use Snapchat at company parties!  They even have to tape over their phone cameras. Snap Maps usage has been consistently declining since its launch. Saturday is easily the most popular day of the week to post to Snapchat Stories, followed by Friday.Read The Daily Beast: The Data Snapchat Doesnt Want You to See via the @Blog here:Youtube Social Bakers: YouTube Statistics This is a very nice resource! Its interactive, which is nice, and lets isolate the statistics you really care about. Choose data for large countries like the US, UK, or India, pick your industry, or select from a range of categories like celebrities, sport, or brands. Highlights: T-Series an Indian music and film studio has the most YouTube views of any channel. It also has more than 20 million subscribers. Justin Bieber, Katy Perry, and Taylor Swift have the largest celebrity audiences on YouTube (in that order). Fourth is KondZilla, a Brazilian music video producer.Read the Social Bakers: YouTube Statistics report from @socialbakers via the @BlogFilmora: Mind Numbing YouTube Facts, Figures and Statistics 2017 Sometimes, you just want a nice visual breakdown of social stats. Filmora has done exactly this. This study provides both standard data points (number of daily users, number of videos uploaded daily), and some less obvious ones (video removals for copyright reasons, average length of video by genre, and more). As always, the goal is to find easy-to-use data about social media, and this post has you covered for YouTube. Highlights: 62% of YouTube users are male. 32% of videos are taken down within 24 hours  for copyright reasons. 18% of the time, the user account is also terminated. Despacito is the most viewed YouTube video  of all time.Get the latest @YouTube facts and stats from @Filmora_Editor via the @BlogStatista: YouTube Statistics Facts Weve included a Statista report above, and, really, couldve probably found one for every section of this post. Seriously, its a great site and worth clicking around. Some of the data needs to be paid for, but theres plenty available gratis. The YouTube section of the site includes data on channels and creators, YouTube usage, marketing and advertising spend, so all of the must-know data points for marketers. Highlights: The highest-earning YouTuber is Michelle Phan, with a reported net worth of US$50 million. Controversial star PewDiePie is next at $18 million. The most subscribed-to channel in 2017 belongs to PewDiePie, with nearly twice as many new followers in 2017 than the runner-up (Hola Soy German). The fastest video to go viral is still PSYs Gangnam Style, which hit 100 million views in four days.

MGT Leadership and Ethics Unit 2 IP Research Paper

MGT Leadership and Ethics Unit 2 IP - Research Paper Example An effective leader exhibits a combination of both in-born traits and skills acquired through experience and biological background. â€Å"Leadership style is the combination of traits, skills and behaviours leaders use as they interact with the followers.† (Lussier and Archua, 2010) thus the individual characteristics and traits of the leader depend on two factors: Heredity and Environment. The heredity factor includes the generic composition of the leader along with his biological background. However environment includes the culture, religion, family, location and education etc. The interaction between heredity genes and the environmental forces help build up the leadership characters. The differences in the traits possessed by the leaders arise from the demographics, values, personality and aptitude. ‘Individual behaviour is determined to a great extent by internal elements such as attitudes, personality, perceptions, and ability.’ (Lewis & Goodman et al., 2007) The demographics of the leader includes his background, age and other physical attributes and whereabouts, the values are the long lasting preferences and beliefs, and personality is what makes the leader unique showcasing the different physical and psychological characteristics. Lastly the important individual characteristic is the aptitude of the leader, the natural talent of doing something both mentally and physically. ‘Executives who can effectively focus on others emerge as natural leaders regardless of organizational or social rank.’ (Goleman, 2013) This aptitude cannot be enforced on anyone however skills can be acquired through training. A leader cannot be made through training however new skills can be taught for better and effective leadership. Thus the conventional theories of leadership involve the trait and behavioural theories that focus on the traits as well as the acquired behaviour of the leader also mentioned in the above discussion. The contingency theory brings in the situation and its characteristics into the leadership equation. The test of leadership depends upon the nature of the situation and the success depends upon how well the leader manages the situation at hand. The power and influence theory that will become the main focus of this discussion, focus on the different ways the leaders use their power in order to get things done. All these believes and theories are reflected in the leadership model where the leader has to deal with the personal front involving his set of his abilities and traits, the group where he manages the organization and lastly the public involving the environment and the stakeholders of the leader’s organization. The power of the leader in an organization is vast (see Appendix). A CEO of a large organization has the power to influence the board of directors. He is the sole figure that can change the philosophy of the entire organization. The power of the CEO is to decide how much input he wants from the subordinates and how stringent or relaxed the work hierarchy should be. His expertise in the organization is supposedly more enriched as compared to other employees in the organization. It is this knowledge and official responsibility that gives the CEO the power to control. He is the one who can turn a bad situation to a positive through his influence tactics. For example, Proctor and Gamble (P&G) the consumer

Changing the Channel - A Solution for Television Violence Essay

Changing the Channel - A Solution for Television Violence - Essay Example Already, many children spend more time watching television than they do playing with friends, being outside or involved in other stimulating activity. Recent studies, reviews, watchdog groups and many others suggest that the high prevalence of violence that is present on television is directly promoting aggression and violence in real life. Television critic Tim Goodman argues that while television has the potential to have a large impact on violence and aggression, the full blame does not rest on the media but on the parents. If they do not want their children exposed to violence then the most simple and effective solution is to turn off the television. This essay argues that this viewpoint does not offer an effective method of solving the problem, instead it is like ignoring the crisis and assuming that if we do not pay attention to what is happening then it will not affect us. One type of program that showcases violence is wrestling. Here, violence is one of the main factors that drive individuals to watch the program, and it is widely popular among both children and adults. WWE’s Smack Down and RAW have sky rocketed in popularity in recent years. The slapping, kicking, fighting, screaming and throwing people out of the ring catch the interest of children and even adults. When the younger generation watches this brutality on television, with thousands of people praising, they perceive that it is something good. This concept is backed by Goodman, who argues that encouraging violence in this manner, and making it appear as something that is desirable increases the likelihood that the children will emulate this form of behavior. There are many cases I have witnessed where children in school have backyard fights in which they try to mimic their favorite wrestler’s stunts on others, using abusive language as they see in the shows. Even in the house, they play at wrestling or walk around acting as their favorite wrestling star; talking and walking li ke him. According to my observation it is usually the younger or weaker kids that are targeted. While Goodman argues that blaming the media for the behavior is unreasonable, and that parents can remedy this behavior by preventing children from watching programs such as wrestling, the reality is not as simple as this. It is not simple the act of observing the violence on television that causes children to emulate wrestling behavior, or aggressive behavior in general. Other factors include what children watch at their friend’s houses, what actions that their friends do, and the fact that the violence and aggression is encouraged in many different forms of media. As a consequence, changing the channel or turning off the television does not appear to be a suitable tactic to prevent children from emulating aggressive behavior, or from learning that aggressive behavior is good and encouraged. Rather, this responsibility falls onto the parents. Whether children consider that violenc e and aggression is something to be encouraged comes from the opinions and lessons that are taught by the parents. Parents have a responsibility to themselves and when they observe this kind of solution it just shows how responsible they are towards their job. Turning off the television or switching the channel cannot assure that the child will not watch it later on or at a friend’s place. Chances are that they might even see it on the internet as now even